Friday, January 24, 2020

Goodbye to the humanities at Sunderland University





Just call me Dave

In a special edition of the Journal of Language and Politics which she guest-edited, Professor Angela Smith has published an article which shows how male politicians can draw on performances of masculinity to appeal to voters. Angela uses former UK Prime Minister David Cameron as an example of how performances of masculinity interact with the opportunistic use of populist forms of political engagement. She argues that while Cameron’s performances of populism are often situated in compatible policy initiatives such as the “big society”, we can also identify a more sustained deployment of masculine discourse in “performances” of alignment with the people. Angela shows how these gendered performances of political leaders mirror changes in society, while exploring how they can also be politically hazardous.

'Just call me Dave': David Cameron’s perilous populist status.' Journal of Language and Politics (Published online: 15 Jan 2020), 1–20.





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SURE: Research from the University of Sunderland