Dr Angela Smith has published an article which explores the influential role played by the media in perceptions of political leaders. Since the latter part of the twentieth century, leaders’ personalities have come to play an increasing role in their appeal, in particular their gendered performances. In her article, Angela explores Barack Obama's 2008 election campaign through a gendered lens, contrasting it with the construction of male political leaders in other parts of the world, particularly that of Vladimir Putin in Russia. Building on work carried out in relation to the mediatisation and personalisation of politics in the last 50 years, Angela shows how gendered performances can be seen to mirror changes in society.
Smith, Angela (2015) 'Mediated political masculinities: the commander-in-chief vs. the new man.' Social Semiotics.